Jay-Z Rhapsody commercial

I love this ad for soo many reasons. Not just because the link has reached my inbox 9 times already. This ad for me shows one great creativity and most importantly as understanding of the audience i.e. hip hop fans. Simply said 'Jay Z fans get it' reason being is that the ad recreates all of his album covers, sometimes you dont have to try and talk to everyone, just the people that care.