Foreverism

Trendwatching recently released an interesting post about Foreverism: Which encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done. Driving its popularity is technology that allows them to find, follow, interact and collaborate forever with anyone & anything.

Thought it was worth sharing, so check it out

Channel 4 - Tribes

Channel 4 have released the results of some youth research they begun in 2006 to build new dialogues with agencies and advertisers and to help shape more effective communication with young people.

The study is a guide to youth culture in the UK, from the street up. The 26 most interesting and influential tribes have been identified and brought to life through the interactive website www.uktribes.com. Users can explore tribal attitudes, motivations, music, fashion and art through video, photography, blogs, young journalists’ commissions and loads more.

Building on the qualitative foundations, we launched an online game to gain an idea of numbers. findyourtribe.co.uk was seeded on tribe specific websites and woven into editorial pieces.

CultureLab’s Trends to Watch For in 2009

1. Rockstar and Skater Hip Hop will continue to gain in popularity (Lil Wayne and Kanye respectively are the icons: watch for Charles Hamilton, The Knux, 88 Keys, Black Milk, and B.O.B)
2. Classicsm is the new racism
3. The 90’s grunge era will influence in ‘09 as the 80’s did in ‘08
4. Sneaker Brands to watch: Supras, adidas, Yums, and "Vulcanized" Shoes
5. Streetwear brands to watch: Rowdy, KR3W, Volcom
6. Twitter goes to the masses
7. Classicsm, Ethnicity, and Lifestage will creep into online social network choice: Facebook: older, more affluent and more educated, MySpace: younger, less affluent, Black and Hispanic skewing
8. C.R.E.A.M., Wu-Tang’s mantra will ring very true in ’09, cash will be king!
9. Creativity in digital hustle
10. Prepaid Cell Phone service will explode as the economy continues to slump
11. Smartphones as status symbols
12. Rise of the Black and Hispanic geeks
13. Asian pop culture will continue to grow in popularity
14. Renaissance of creativity in business, politics, music, and entertainment: watch for new music genres, new art forms, new ideaologies, and new ways of film-making
15. Low budget but creative aesthetic in fashion, film, and music, “Thrift Chic”
16. The urban elegance movement flourishes, i.e. Obama, Diddy, Maxwell
17. Big Government will be cool
18. The role of narrative and storytelling will grow in all art forms and advertising/promotional outreach
19. DIY- arts and crafts
20. Common Craft-style "what is" and "how to" videos will become an increasingly popular resource for education of online applications and communities

50 Youth Marketing Trends

PART 1: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org

View SlideShare presentation or Upload your own. (tags: teens kids)

PART 2: 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org

View SlideShare presentation or Upload your own. (tags: blyk djuice)

Trendwatching

Trendwatching.com recently published there top 15 trend questions. Its worth a read check it out:

If we look one more time at our aforementioned definition of a consumer trend:

“A manifestation of something that has unlocked or newly serviced an existing (and hardly ever changing) consumer need, desire, want, or value”

and we agree on ‘unlockers' being anything from a change in societal norms and values, to a breakthrough in technology, to a rise in prosperity, then it’s easy to see how trends can and will emerge all over the place. In the end, it's all about ideas, ideas that translate—to technologies, to revolutions, to products—and ideas that spread.

Which brings us to the following: larger entities like countries or cultures or brands that are setting trends are of course all dependent on individuals who set things in motion. So rejoice: anyone can be a trend setter.

Full article here