Sunday, 28 September 2008
Currently I am a relatively unknown blogger, like many other Joe bloggs, so I have been thinking at what point does my opinion become validated. Is success the proof that your opinion is correct, if so and 20,000 people read my blog daily, does that mean my opinion is now more valid than it was when 5 people read it.
Or if I become successful for a reason not related to my blog and start blogging, is my opinion automatically validated because I am a success in my own right, so must hold a valid opinion.
In closing please answer the question DOES SUCCESS VALIDATE YOUR OPINION?
Wednesday, 24 September 2008
Google was a very good search engine for two years before you started using it.
The iPod was a dud.
I wrote Unleashing the Ideavirus 8 years ago. A few authors tried similar ideas but it didn't work right away. So they gave up. Boingboing is one of the most popular blogs in the world because they never gave up.
The irony of the web is that the tactics work really quickly. You friend someone on Facebook and two minutes later, they friend you back. Bang.
But the strategy still takes forever. The strategy is the hard part, not the tactics.
I discovered a lucky secret the hard way about thirty years ago: you can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.
It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away.
The trap: Show up at a new social network, invest two hours, be really aggressive with people, make some noise and then leave in disgust.
The trap: Use all your money to build a fancy website and leave no money or patience for the hundred revisions you'll need to do.
The trap: read the tech blogs and fall in love with the bleeding-edge hip sites and lose focus on the long-term players that deliver real value.
The trap: sprint all day and run out of energy before the marathon even starts.
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
Sunday, 21 September 2008
This young man, is a great example of the power of spoken word. There is something to said, about the ability to speak publicly. Now clearly this youngster is a remarkable child, to be able to so confidently address 20 thousand people, but he must have had some support, empowerment, and teaching to get this point.
So if one individual can learn to speak so greatly, at such a young age, there is nothing stopping others. We really need to start giving our younger kids more, to enable them to be the best people they can be.
In a funny way, this video is very inspiring to me, DO YOU BELIEVE!!!!!!!!!
Thursday, 18 September 2008
Social media communities are built around information that inspires. People don’t want to talk, argue, or debate about a boring topic. They won’t vote for something that’s uninteresting or dumb. A community doesn’t exist around content that isn’t inspiring.The key difference between social media sites and search engines is that humans are making the recommendations. This is why using social media as a “filter” for news and inspiration is a fantastic idea.
Sometimes Google isn’t the best place to find creative solutions or ideas. Sometimes the best place to search is through the archives of sites like Delicious or Reddit or Friendfeed. These sites have information that has been thoughtfully submitted on interesting web sites or topics. The difference between a search engine and social news or bookmarking site is that people filter the results.
There’s no shortage of creativity to be found at social news and bookmarking sites, they’ll often give great results for finding something very specific. A general rule of thumb is this: If people take the time to bookmark, submit or vote on a story, it’s more than likely to be a better resource.
Tuesday, 16 September 2008
Jay Smooth's illdoctrine vlogs are always interesting and thought provoking. This one I thought was especially interesting, Jay puts his views on the issue of Hispter rap out there, what do you guys think? Is there really even a such thing as Hipster rap and if so is there a need to hate on it?
Wednesday, 10 September 2008
Thing 1: Don't believe the hype - There’s a great deal of discussion about music online in the mainstream press, and there are a couple of predominant threads to that coverage. Mostly, it’s not true.
It pays to be able to separate fact from fiction and hype from reality when it comes to the online music environment. Especially when your livelihood depends on it. Here are the two most important things to watch out for:
1) Technological determinism
2) People tend to lie
Thing 2: Hear / Like / Buy - There are lots of sophisticated tricks and tips for marketing music, online and off. But if you mess up this one fundamental principle, you might as well not bother at all.
Music is pretty much unique when it comes to media consumption. You don’t buy a movie ticket because you liked the film so much, and while you might buy a book because you enjoyed reading it so much at the library, typically you’ll purchase first, then consume.
But music is different — and radio proves that. By far the most reliable way to promote music is to have people hear it. Repeatedly, if possible — and for free. After a while, if you’re lucky, people get to know and love the music. Sooner or later, they’re going to want to own it.
Thing 3: Opinion leaders rule - How do you know what music to buy? Often, another person tells you - generally in some mediated way. Different media, different people, same principle.
Other than hearing, then liking, the most common and reliable way to find out about music is via the opinion leader. Often this will take the form of a press review or column — or some sort of radio feature. Occasionally, it’ll come from the telly. If you happen to respect the opinion of the person or institution telling you that the record is great, the chances you’ll be persuaded are reasonably high.
Thing 4: Customise - All this talk about the music industry online overlooks one simple fact: there isn’t one. There are many. One size does not fit all.
You’ve seen the website. It has a landing page with a photo on it and a little bit of blurb. There may be one or two things that move on it, or it might even have an animation. It has a fairly simple navigation system along the top or down the side. The links say things like About Us, Gallery, Downloads, Contact, Our MySpace — and the links take you to exactly the things you might expect when you get there.Thing 5: Connect - It might seem an obvious thing to say about using the internet, but if you don’t connect, then you might as well not bother switching the damn thing on.
Having a website is not a promotional strategy. If you’re going to have a website, you need to have a promotional strategy.
Your promotional strategy should generate traffic — and, more importantly, repeat business. In order to get people to check out your website, it can’t just be tucked away on its own little shelf in the world-wide-library (to stretch the metaphor).You can download the complete ebook here
Tuesday, 9 September 2008
These are the background slides from my presentation on June 21, 2008 at Interesting 2008 in London.
Monday, 8 September 2008
His take, is that computers are not necessarily becoming smarter, but humans are getting dumber, due to reliance on technology. Although a bit paranoid, these ideas are food for thought.
Some people identify the Singularity as the point computers become more intelligent than humans. But intelligence is relative. By trusting the bots as we do, we are making ourselves less intelligent, less independent and more reliant on the machines. My grandfather ran a drug store in Detroit. He could take a stack of numbers as long as his arm, run his finger down them like a blind man reading braille, and add them up faster than anyone could punch them into an adding machine. Later on, he would stand next to my dad with a stack of number and add them up while my dad punched them into the calculator. My dad never got the answer any faster than my grandfather, and my grandfather never trusted the calculator. I couldn’t add a stack of numbers as long as my little finger if you lit a fire under my ass. I rely on calculators to do it. The portion of the brain my grandfather developed so well, completely atrophied on me. More significantly, the distrust of the bots atrophied as well.
1) The law of pure potentiality: The source of all creation is pure consciousness... pure potentiality seeking expression from the unmanifest to the manifest. And when we realise that our true Self is one of pure potentiality, we align with the power that manifests everything in the universe
2) The law of giving: The universe operates through dynamic exchange... giving and receiving are different aspects of the flow of energy in the universe. And in our willingness to give that which we seek, we keep the abundance of the universe circulating in our lives.
3) The law of 'Karna' or cause and effect: Every action generates a force of energy that returns to us in the like kind... what we sow is what we reap. And when we choose actions that bring happiness and success to others, the fruit of our karma is happiness and success.
4) The law of the least effort: Nature's intelligence functions with effortless ease... with carefreeness, harmony, and love. And when we harness the forces of harmony, joy, and love, we create success and good fortune with effortless ease.
5) The law of intention and desire: Inherent in every intention and desire is the mechanics for its fulfillment... intention and desire in the field of pure potentiality have infinite organising power. And when we introduce an intention in the fertile ground of pure potentiality, we put this infinite organising power to work for us.
6) The law of detachment: In detachment lies the wisdom of uncertainty... in the wisdom of uncertainty lies the freedom from our past, from the known, which is the prison of past conditioning. And in our willingness to step into the unknown, the field of all possibilities, we surrender ourselves to the creative mind that orchestrates the dance of the universe.
7) The law of 'dharma' or purpose in life: Everyone has a purpose in life... a unique gift or special talent to give to others. And when we blend this unique talent with service to others, we experience the ectasy and exultation of our own spirit, which is the ultimate goal of all goals.
Tuesday, 2 September 2008
Creativity is something that’s not easily contained. In fact, it’s contagious. When creative people start putting their heads together, some amazing things happen. It’s a rare occasion when an incredible idea is solely created by one person.
I know, I know it can be hard to let go of our ideas. There’s that little creativity myth that says that keeping our ideas to ourself is much better than sharing them. After all, what if someone steals them, I think this is kinda old school thinking, today its all about collaboration.
Big idea man Seth Godin opened my eyes as to why “giving away” ideas is a great thing. Seth made a beautiful point. 99% of the time the problem isn’t someone stealing your idea, it’s you not actually doing it. So what better way to put an idea into motion than having more people help?
There are many ideas that I’ve had that never would have come close to completing without the help of others. Sharing ideas is critical.
Its important to start changing the way you think about your ideas if you’re going to start letting other people work on them. Pretty soon you’ll have people questioning every aspect of your idea. This is a necessary and healthy aspect of collaboration. If you’re really wanting to let other people (more than one, at least) start working on your ideas, you’ll have to be able to do three things.
1. Realise you can’t do everything on your own - There’s a tendency as idea owners to want to control and do everything. People don’t want to just add input, they want to work on the idea too! Remember, these people have the same goal as you: they want the idea to get better and better. Give up some responsibility. You’ll find happier collaborators and more time for yourself to work on other ideas.
2. Allow for the free exchange of ideas - Now that the idea is open to other people’s interpretation, there are obviously going to be new and different ideas spinning off of it. Some ideas may be so revolutionary and different that they completely change the scope of the original project. That’s totally normal. Remember: The idea is now bigger than just you. You have to be willing to be accept that someone else may have an even better idea than yours.
3. Trust other people - Allowing other people to work on your idea ultimately requires more trust. By letting other people work on the idea, improve the idea and even rip the idea to shreds takes trust. Lots of it. You’ll have to accept that these people working on your idea want the idea to succeed too.