Monday, 8 December 2008

PSFK: Good ideas in social media

PSFK recently had a Good ideas in social media talk. I found the discussion pretty interesting, but way too long. It touched on social media and the struggle between transparency and professionalism.

For those that cant sit through the whole video, it concluded with the panelist's stating their most significant social media feature foe the future.

1. Ambient social connectivity
2. Brands embracing social utility
3. Event organisation - fan networking
4. Socialization of media, eg. currenttv
5. Location based connectivity

Sunday, 7 December 2008

China social media insight

China seems to be leading the way in many aspects of the world, and the web is no exception. With the most Internet users in the world (253 million), China is a particularly interesting place to observe the rapid development of Internet Word of Mouth (IWOM). Shanghai-based CIC have released a new series of white papers to allow us to try and understand the chinese IWOM environment.

Wednesday, 3 December 2008

Ypulse founder on how to approach Generation Y

Gen Y expert Anastasia Goodstein explains the kinds of online tactics you need to engage with youth markets. Hear her best insights into youth marketing and she reveals her top business marketing tips for engaging Gen Y.

The Seven Misconceptions of Youth Marketing

This Seven Misconceptions presentation from threebillion is just a little how-to-guide on how to avoid some of the more obvious pitfalls in youth marketing.