Sunday, 7 December 2008

China social media insight

China seems to be leading the way in many aspects of the world, and the web is no exception. With the most Internet users in the world (253 million), China is a particularly interesting place to observe the rapid development of Internet Word of Mouth (IWOM). Shanghai-based CIC have released a new series of white papers to allow us to try and understand the chinese IWOM environment.

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