I love this ad for soo many reasons. Not just because the link has reached my inbox 9 times already. This ad for me shows one great creativity and most importantly as understanding of the audience i.e. hip hop fans. Simply said 'Jay Z fans get it' reason being is that the ad recreates all of his album covers, sometimes you dont have to try and talk to everyone, just the people that care.
The jerk fallacy
18 hours ago