How be to a Mastermind

There has been a lot of talk in the blogosphere recently around the topic of the 'Mastermind'. Eben Pagan says 'Possibly the most important and profound action you can take to create change, transformation and success in your life is to build and participate in a “MasterMind.”'

So I guess your wondering what is a MasterMind?

A MasterMind is a group of people who have common interests and goals, who get together on a regular basis to support each other in growth and development toward actualizing those interests and goals. It’s a dedicated group of people who share at least some values, perspectives and objectives in common, who understand that the power of the “group mind” is exponentially more powerful than the sum of the individual minds from which the group is composed.

The first person that explicitly described the concept in detail is Napoleon Hill (in his book “Think And Grow Rich”).

Hill said that no individual can achieve great power with out a MasterMind. My experience (and the experience of every powerful person I know) confirms this idea.

One of the most “magical” powers of the MasterMind is that it affects you on a subconscious level… without you having to “do” anything.

We humans are programmed by everything that happens around us. We tend to be MOST programmed by what we see, hear, and experience others doing.

Not what we read, not what we think, not what we feel. We’re influenced by the OTHERS around us. We literally become those that we surround ourselves with.

Want to know how much a person makes per year? Find their five closest friends and average their incomes. That’s the answer.

Want to know how healthy a person is? Find their five closest friends and average their health.

Want to know what a person’s aspirations are?

You get the picture.

So how does one create a MasterMind group, and how does one make sure that they’re doing it “right”?

Here are a few pointers, based on my experience:

1. Make sure most of the people in the MasterMind are FAR beyond you. At least 3-5 years down the road you’re trying to travel. 5-10 years is even better. This isn’t a non-profit organization or a charity event, so don’t treat it like one. You’re in this to GROW. (All the while knowing that if you grow to your full potential, you’ll be able to do much more effective charity work later in your life.)
2. If you do allow others who are behind you on the road to success in your chosen area, make sure that they have MASSIVE POTENTIAL. You’d better be feeling in your gut that they’re a super-star, and it’s only a matter of time before they pass you.
3. Meet regularly in person. If you are located in different geographic locations, it’s fine to meet by phone often. But get together live, in-person regularly.
4. It’s great to have a few different MasterMinds for different parts of your life. A physical-health based MasterMind can be just as valuable to you personally as a financial MasterMind. Again, just make sure that the members are beyond you.
5. Make sure that the people you invite to the MasterMind can add massive value to the OTHER MEMBERS. Remember, you’re inviting people who are beyond you. They’re going to get a lot more value from the group and the other members than they are from you. Carefully select members who will get value from each other. Keep yourself out of the equation mentally.
6. Be the “hassle remover” for the group. Handle the schedule. Handle the details. Do the annoying administrative stuff that noone else wants to do. You be the one to set up the teleconference bridge meeting line, or the meeting space reservations. You be the one to walk next door and tell the neighbors to be quiet because they’re disturbing your meeting. You be the one to go out and get more drinks for the group because everyone is thirsty.
7. Remember, the value to you isn’t the tangible things you’re going to get. Don’t focus on material gain. What you’re going to get is the personal GROWTH that comes from being around evolved beings. Let the others have the perks and material rewards of the group. You sit back like the “dumb fox” and allow your mind to receive the higher-level transmissions that are coming from the others around you.

DJ Vinroc - The Art of Beat Making: "Believe"

I am a sucker for short film, and DJ Vinroc latest video making a beat for his song "Believe" plays like a short film, I thought I would share my appreciation, check it out below. ENJOY


The Art of Beat Making "Believe"-Vinroc from Vinroc on Vimeo.

Cooperative platforms

“Digital is not a silo”, the term has quickly moved from just explaining how digital is merging with other channels, exemplified amongst others by projects such as Esquire and Mini. To explaining something much bigger:

How digital platforms don’t exist in isolation, but are cooperative platforms, the backbone in the network of activities inviting the participant into an idea or context.

A silo is a platform where the communication to a large extent happens inside it’s walls, where its mostly concerned with it’s own storytelling and effect, removed from the other platforms. TV, Radio and print can all be interpreted as such stand alone channels.

Digital on the other hand, doesn’t exist in isolation, it’s a set of cooperative platforms. And we need to utilize this kind of platform strategy if we are to meet the challenges presented by next generation advertising as suggested by Tom Himpe in his book Advertising Next. We need to build our stories in a more complex range of interfaces between the product, or the products services and the customer. We need platforms that all work and function together in order to create the larger, more complex story, the true story.

Phenomenology - The Obey Manifesto

I came across an old theory or explanation by Shephard Fairy on the logic behind his sticker and stencil campaign, this is a reallg good and insightful read, so I thought I would share it with you.

The OBEY sticker campaign can be explained as an experiment in Phenomenology. Heidegger describes Phenomenology as "the process of letting things manifest themselves." Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation.

The FIRST AIM OF PHENOMENOLOGY is to reawaken a sense of wonder about one's environment. The OBEY sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the product or motive is not obvious, frequent and novel encounters with the sticker provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker. Because OBEY has no actual meaning, the various reactions and interpretations of those who view it reflect their personality and the nature of their sensibilities.

Many people who are familiar with the sticker find the image itself amusing, recognizing it as nonsensical, and are able to derive straightforward visual pleasure without burdening themselves with an explanation. The PARANOID OR CONSERVATIVE VIEWER however may be confused by the sticker's persistent presence and condemn it as an underground cult with subversive intentions. Many stickers have been peeled down by people who were annoyed by them, considering them an eye sore and an act of petty vandalism, which is ironic considering the number of commercial graphic images everyone in American society is assaulted with daily.

Another phenomenon the sticker has brought to light is the trendy and CONSPICUOUSLY CONSUMPTIVE nature of many members of society. For those who have been surrounded by the sticker, its familiarity and cultural resonance is comforting and owning a sticker provides a souvenir or keepsake, a memento. People have often demanded the sticker merely because they have seen it everywhere and possessing a sticker provides a sense of belonging. The Giant sticker seems mostly to be embraced by those who are (or at least want to seem to be) rebellious. Even though these people may not know the meaning of the sticker, they enjoy its slightly disruptive underground quality and wish to contribute to the furthering of its humorous and absurd presence which seems to somehow be antiestablishment/societal convention. Giant stickers are both embraced and rejected, the reason behind which, upon examination reflects the psyche of the viewer. Whether the reaction be positive or negative, the stickers existence is worthy as long as it causes people to consider the details and meanings of their surroundings. In the name of fun and observation.

Shepard Fairey, 1990

A thousand words....

Check out Ted Chung's mesmerising short film, A Thousand Words below.

Jeffrey Wells describes it in this way:
... an elegant, concise and very affecting portrait of big-city loneliness and instant connections that flare up and are gone seconds later. The emotions are halting and delicate but true. Beautiful piano score.


A Thousand Words from Ted Chung on Vimeo.

What We Own And Where It’s Made

I wanted to share this series of posts by VerySmallArray, I loved the simple but effective posts, showing a bunch of photos called ‘What We Own And Where It’s Made’. This kind of concept that is soo sincere and intriguing, reminds me why I love blogging. Companies reading this should take note, it really is more about how you are doing what you do, than about what you are actually doing.

I am your future...

Very good presentation by the people at MobileYouth.org, they really bring home the differences between research agencies and the actual people they are researching.

mobileYouth.org I am...not interested in mobile marketing

View SlideShare presentation or Upload your own. (tags: cell student)