Wednesday, 7 January 2009

CultureLab’s Trends to Watch For in 2009

1. Rockstar and Skater Hip Hop will continue to gain in popularity (Lil Wayne and Kanye respectively are the icons: watch for Charles Hamilton, The Knux, 88 Keys, Black Milk, and B.O.B)
2. Classicsm is the new racism
3. The 90’s grunge era will influence in ‘09 as the 80’s did in ‘08
4. Sneaker Brands to watch: Supras, adidas, Yums, and "Vulcanized" Shoes
5. Streetwear brands to watch: Rowdy, KR3W, Volcom
6. Twitter goes to the masses
7. Classicsm, Ethnicity, and Lifestage will creep into online social network choice: Facebook: older, more affluent and more educated, MySpace: younger, less affluent, Black and Hispanic skewing
8. C.R.E.A.M., Wu-Tang’s mantra will ring very true in ’09, cash will be king!
9. Creativity in digital hustle
10. Prepaid Cell Phone service will explode as the economy continues to slump
11. Smartphones as status symbols
12. Rise of the Black and Hispanic geeks
13. Asian pop culture will continue to grow in popularity
14. Renaissance of creativity in business, politics, music, and entertainment: watch for new music genres, new art forms, new ideaologies, and new ways of film-making
15. Low budget but creative aesthetic in fashion, film, and music, “Thrift Chic”
16. The urban elegance movement flourishes, i.e. Obama, Diddy, Maxwell
17. Big Government will be cool
18. The role of narrative and storytelling will grow in all art forms and advertising/promotional outreach
19. DIY- arts and crafts
20. Common Craft-style "what is" and "how to" videos will become an increasingly popular resource for education of online applications and communities

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