Trendwatching.com recently published there top 15 trend questions. Its worth a read check it out:
If we look one more time at our aforementioned definition of a consumer trend:
“A manifestation of something that has unlocked or newly serviced an existing (and hardly ever changing) consumer need, desire, want, or value”
and we agree on ‘unlockers' being anything from a change in societal norms and values, to a breakthrough in technology, to a rise in prosperity, then it’s easy to see how trends can and will emerge all over the place. In the end, it's all about ideas, ideas that translate—to technologies, to revolutions, to products—and ideas that spread.
Which brings us to the following: larger entities like countries or cultures or brands that are setting trends are of course all dependent on individuals who set things in motion. So rejoice: anyone can be a trend setter.
Full article here