Are we witnessing the end of trends? The JC Report has some interesting thoughts on what constitutes a trend in today’s world. In a series of posts titled “The Death Of Trends”, they explain how in the fashion world there’s no longer “big” trends.
What’s really going on here is that instead of the massive global trends big trends like “Green is the new black!”, there are now thousands of micro trends that can come from anywhere and anyone.
From the JC Report:
It’s not just designers who are contributing to the end of boldface trends, however. Armed with broadband and blogrolls, consumers, too, are rejecting the commandments of the editorial elite, taking inspiration from peers around the world to craft their own personal interpretations of style. Rather than buy into one trend from head-to-toe, like the “preppy” or “punk” movements of decades past, consumers are appropriating eclectic influences and remixing them like a DJ does with music. It’s now common to see stylistic mash-ups, like a demure Stella McCartney floral-print blouse coupled with Alexander Wang’s grimy cutoffs and finished off with a pair of Balenciaga’s erotically charged knee-high gladiator sandals.
JC Report: Death of Trends Part 1 / Part 2