Monday, 4 August 2008

Social Media

Social Media has been the buzz word and topic of the marketing industry for a while now. For all those who aren't so familiar with this topic, Essentially social media incorporates the online technology and methods through which people can share content, personal opinions, swap different perspectives and insights into world issues.

Below I have shared the five most infamous examples of companies leveraging Social media:

Subservient Chicken from Crispin Porter and Burger King

Dove Evolution Video and Real Beauty Campaign from Ogilvy

"Will it Blend" Viral videos from Blendtec

Kryptonite Bike Lock YouTube Video

Dell Hell Post from Jeff Jarvis

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